Past days Google releasing a new search algorithm that it focus to find and catch people who creating a spam in search results or purposely do bad things to rank better in search result that are against Google guidelines.
From the Google Webmaster Central blogs:
In the upcoming days, we are going to launch an important algorithm to fight with web spam. The algorithm changes will decrease website search ranking that creating spam in search result of does not follow Google Guideline.
Fighting Web Spam
What is webspam as Google ?
- Cloaking, sneaky redirection or doorway pages
- Keyword stuffing in Content
- Buying Selling Links or Bad Back link
- duplicate content issue
Did Google Already Fight Spam? Yes, But…
The all above mention web spam techniques are not new its present from last 10 years. We have heard a lots of SEOs are write about to google regarding this
Targeting only Spam, Not Over-Optimization
In case of over-optimization penalty, Matt Cutts warned was coming last month? Yes and no. It is the update he was talking about, but Matt Cutts is clarifying that now somewhat infamous over-optimization statement.
“I think over-optimization was not the best description, because it blurred the distinction between white hat SEO and webspam. This change is targeted at webspam, not SEO, and we tried to make that fact more clear in the blog post”
By the way, if you are looking for a catchy name for this new google update but Officially, Google is calling it the webspam algorithm update.
SEO Continues To Be Encouraged
SEO is to focus on creating high quality websites with better information that create a good user experience and employ white hat SEO methods. WebSites affected by this algorithm might not be easily recognizable without deep analysis or expertise, but the common thread is that these sites are doing much more than white hat SEO.
3% Of Queries Impacted due to new algorithm changes