Google Places / Local Promotion Ranking Factors and Tips

Posted on Posted in Google Places, Local SEO, SEO Tips

Importance of General Signals

  • Claiming your Business on Place Page / Local Listing (4.40) (? 0.55)
  • Off Page Listing Criteria in Directory and Yellow Pages (3.35)(? 0.15)
  • Reviews posted by your Clients (3.35) (? 0.08)
  • On-Page Criteria of your Website (2.36) (? 0.62)


    Most Positive Factors

  • Basic Importance of Claiming Place Page / Local Listing (+4.40) >
  • Business Address in City Search (+4.16) >
  • Allocate proper category to your Google Place Business Listing (+3.91) >
  • Volume of Major Data Providers + IYP Portals (+3.53) >


    Most Harmful Factors

  • Multiple Google Place Listings with Same Phone / Mobile Number (-2.75)
  • Not Showing Address on Your Google Place Listing Page (-2.48)
  • Multiple Google Place Listing Page with Same Address (-2.33)
  • Listing PO Box on Website without a Physical Address (-1.61)
  • Google Place Listing Pages with Same Business Title and Address (-1.35)


    Highest Agreement

  • Business Address in City Search (+4.16)
  • WHOIS Record Associated with Your Domain Name (+0.60)
  • Volume of Location Service Check ins (+0.75)
  • Basic Importance of Claiming Place Page / Local Listing (+4.40)
  • Local PPC or Google Place Page Advertising (+0.43)


    Most Controversial

  • Defining a Service Area for Your Place Page (+0.47)
  • Including Location Keywords in Place Page Categories (-0.14)
  • Location Keyword in Place Page Business Title (1.82)
  • Choosing List of Areas Served for Your Place Page (1.00)
  • Not Showing Address on Your Place Page (-2.48)


    More Helpful

  • Associating Photos with Your Place Page (0.56)
  • General Importance of Claiming Place Page / Local Listing (0.55)
  • Volume of MyMaps on which Your Business Is Included (0.54)
  • Age of Place Page (0.49)
  • Associating Local Area Code as Primary Place Page Phone Number (0.29)


    Less Helpful

  • Including Full Address on Places Landing Page (?1.08)
  • Location Keyword in Place Page Description (?0.99)
  • Listing Information for Multiple Locations on Places Landing Page (?0.93)
  • Multiple Place Pages with Same Phone Number (?0.89)
  • Location Keywords in Inbound Links to Website (?0.83)

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