Pay per click, commonly stand for PPC, is an online advertising method where your advertisement will be visible in text / banner format that is placed on the results page within a search engines and its ads network . In PPC You only pay for the advertising campaign when any people click on your advertisement link. PPC advertising is fast targated marketing tool thats provides easily targeted visitors to websites. Its best way for new websites to attract sales easily
The basic idea of Pay-Per-Click Advertising launch in 1998 via GoTo-Internet Marketing Services. Pay-Per-Click Advertising is the most effective advertising concept that one creates and places advertisement (textual,banner ) with significant keywords to attract targated visitors. Google AdWords, Yahoo! Search Marketing, Microsoft adCenter are the major key players in the PPC advertising
Benefits of Pay-Per-Click Advertising
Attracts maximum Traffic
PPC Advertising providing maximum traffic to your website in minimum time with targated visitors sales
It is no doubt a PPC advertising providing faster and easier solution to give immediate results in terms of generating visitors and traffic to a website. With PPC, You can get high ranking on search engine in ads area and your Ad will be visible on the search result page on search engine also its ads network.
In PPC Advertisement, You have control on your advertisement budget also manage by each campaign like For instance, you have two Products A and B and you want to spend only RS 10000 daily for a product A and RS 5000 daily for product B for this you can make two campaign. This is only one way to ensure that your marketing plan for your business achieves the most targeted result.
In PPC advertising you can target your audience geographically as per your requirment. You do not need to have a physical location in india to target potential clients from India. Everything you can do in the PPC campaign settings by select India as the targeted country. It will help you target highly qualified visitors to your website
Seasonal Marketing Approach
PPC Advertising can help you create a tactical campaign during the required time period as per your season. You can define Ad scheduling where you choose to run your campaign only on the exact days and in fact the hours you want. If you have certain promotion on a specific day, PPC is definitely your solution to reach the online crowd.
Make your ad stand out from comptition by giving visual appeal with expert creativity and planning. Increase your CTR ( Click Through Rates by writing ads for small groups of keywords, which are grouped very tightly.Write only specific keywords to handle market competition. Keep always your target audiences in mind while writing ads like what your audience looking for when they search for this keyword. The Headline of the ads must be attention grabbing and wisely crafted as per your requirment
In PPC available ad Space is extremely limited so don’t waste it with useless phrases. Keep sentences simple and to the point so that it is easier for the reader to quickly understand what you are offering. Asking questions to the visitors is definitely a good strategy to attract. Always try to Create something new. Always provide prices if your price is the lowest unless It is probably best to leave it out of your advert. Check spelling and grammar twice. Make the ad relevant to the landing page by mentioning the particular offer or benefit clearly.