With the world setting foot towards digitisation, everything from retail shopping to holiday bookings has become online. Today, information is at the tip of fingers and consumers can access anything from anywhere and gather knowledge about their desirable stuff. Whether it is purchasing daily products or automobiles; people instinctively search the Internet and browse through available resources to make the best selection. Practically, things have undergone huge revolution, with the advent of World Wide Web and digital technology.
This change has influenced our society and lifestyle and forces us to think digitally. Businesses too must check on their traditional strategies and marketing mediums and re-think before using it the next time. By embracing digitisation, marketers can create a massive platform through which they can directly connect with their potential target groups and present customers. They can bridge the gap between the consumers and their products and build higher engagement and connectivity with the company and its brands. Furthermore, they can track all consumer-related data and devise their further course of action accordingly. To cut it short, businesses can enhance their value and presence in the consumer minds by taking into the digital platform.
But the real question still remains unanswered, that is how? Here are the best ways that marketers can consider for digitising traditional means of business:
- Setting up an optimised and responsive website
The very first step in moving forward digitally is to come up with an attractive website that will cater to the interests of its customers and prospects. Website is a virtual asset of every company. It helps in creating an impression about the company/brand and its offerings. It is through website that visitors develop an image and have perception. In today’s world, website is the first contact of every audience. It should be optimised with relevant information and content that will address all queries and concerns and provide solutions to all customer problems. Websites should be made responsive, which means it should be adaptable to any screen size, ranging from computers and laptops to tablets and mobiles. With more than 30% online search being done from phones and tabs, responsive web design is mandatory.
- Presence across social media platforms
After creating online web presence, it’s time to hit the popular platforms where most of the consumers spend most of their time and that’s Facebook, Twitter, YouTube, Instagram, LinkedIn and many others. Having social media presence will engage customers and spark interest in the company and its products. As for existing products, customers shall sustain and be loyal consumers of the products. They shall also have high degree of engagement and have instant brand recall.
- Increasing efficiency and customer loyalty via mobile
With more number of people viewing sites from their smartphones, a mobile application is an innovative way to create good mind share and touch the consumers’ heart. New services, discounts and customized deals can be shared through the mobile app. As a result, customers are more likely to remember brand name and carry it pockets. Brand awareness and loyally is sure to increase with mobile applications. Besides, websites can get substantial traffic from small screens. A mobile specific platform will also ensure consistent user engagement.
- Improving information and data management
Marketers must ensure proper database management so that site visitors can easily navigate through vast amount of online information. Planning resources and customer relationship management solutions are vital areas of data management. With time, content structure and information must change since consumers love change. However, sites having large amount of data that are of no worth in turning into practical business development, are meaningless. Instead, marketers must plan out their data and content and arrange database management accordingly.
- Admitting that customer is the king even in digital economy
As the saying goes, customer is the king and it still holds true even in the digital sector. While planning to make an online presence, marketers must chalk out the targeted customer profile, their interests, needs, wants, desires and all other background information. They must devise their website in accordance to these parameters and make sure that visitors connect to their sites, on the first visit. For online products, proper delivery system and order placement options are important as it takes customers through an entirely new experience of purchasing their favourite things.